Our SEO checklist is unique… It’s very comprehensive and still easy-to-use; helping professionals worldwide to understand & explain all the major factors of modern & future proof SEO.
The respective weight of each factor is indicated in brackets (w:1 is heaviest, then w:2) and by colours (red is heaviest, then orange, in the order of a rainbow).
This SEO Checklist can be a great point of reference when working to optimise websites in search engines like Google, Yahoo, MSN, Bing, AOL, Ask Jeeves, Yandex, Baidu, etc.
The Factors
- Accessibility
- Content
- Wording
- Validity
- Basic sentence, paragraph & article formatting (w:1)
- Advanced spelling, grammar & vocabulary (w:3)
- Efficiency (w:4)
- Validity
- Formats
- Variety (w:4)
- Consistency (w:5)
- Stability
- Theme (w:3)
- Structure
- Site-wide (w:5)
- Page-wide (w:4)
- Quantity (w:1)
- Depth
- Breadth
- Originality (w:2)
- Wording
- Code
- Validity
- Critical elements (w:1)
- Noncritical elements (w:3)
- Efficiency
- Simplicity (w:3)
- Semanticity (w:2)
- Validity
- Server connection
- Basic accessibility (w:1)
- Speed & stability (w:4)
- Content
- Association
- Language & Territory
- Wording (w:1)
- Domain name extention (w:3)
- Server location (w:4)
- Inlinks (w:4)
- Outlinks (w:4)
- HTML LANG attribution (w:4)
- Keyword density
- Onsite
- Page body
- Standard text (w:1)
- Exact matches & synonyms
- Thematically associated wording
- Image ALT attributes (w:2)
- Internal linking (w:2)
- External linking (w:3)
- Standard text (w:1)
- Titles (w:1)
- URLs (w:1)
- Domain name
- Directory & file paths
- Page body
- Offsite (w:2)
- Onsite
- Non-Spam
- Quality of language (see Accessibility > Wording)
- Buzz Factor
- Onsite
- Refresh rate
- Rate of new content publication
- Rate of general updating/editing
- Refresh rate
- Offsite
- Regularity of fresh inlinks
- Onsite
- Range of inlinking site types
- Blog, social media & news portal inlinks (quick response / informal)
- Academic, governmental & elite news portal inlinks (authoritative)
- Assocation with bad neighbourhoors.
- Proportion of total inlinks that are “nofollow”, or that appear to be reciprocal / 3-way / paid link deals, or are hosted on the same server/IP (or related server / ISP), or come from bog-standard web links directories (or other link farms or otherwise spammy sites) or forum profile pages / forum sig links / blog comments (or other common sources of heavy link spam).
- Language & Territory
- Authority
- Age
- URLs
- Domain homepage (w:1)
- Internal pages (w:2)
- Content within URLs (w:2)
- Inlinks (w:3)
- URLs
- Linkjuice (w:1)
- Quantity of inlinks
- Significance of average inlink
- Age