What is SEO?
SEO means Search Engine Optimisation, which is a form of Search Marketing / Search Engine Marketing / SEM. This is basically the practice of finetuning websites to draw in lots of useful visitors from search engines like Google and Yahoo.
Google use three categories – crawling, grouping & ranking – to organise their great search engine. Here at SEO Example, we use the same system, but we call it accessibility, association (or relevance), and authority. These are the 3 sides to SEO in a nutshell.
This site delves deeply into some advanced SEO topics. But as complicated as SEO can get, our mission is mainly to simplify it.
We’re working to shed new light on the industry in a way that everyone can appreciate. The aim of this site is to sum up the factors of SEO in Plain English, and to provide a simple point of reference for all your SEO needs.
We’re currently working on a comprehensive industry analysis report, looking at why each search result ranks where it does within Google SERPs for various search terms. This is not only a comprehensive example of how to present a competition analysis report but it’s also full of examples of fundamental SEO concepts in action.