Search engine ranking authority for SEO.
Accessibility? Check. Relevance? Check…
When your site is as accessible as a website can get, and it’s got shed loads of useful & relevant content, but the competitors are still ranking higher than you… What’s up? It’s their authority.
No matter how good your site is… If it’s too new or unpopular, then it lacks authority. And if your site lacks authority, then it lacks heavy-duty rankability, and it simply won’t compete in the upper echelons of search results for high-competitivity search terms.
Age-based & linkjuice-based authority.
Search engine authority consists of two major factors: Age and Link Juice.