The SEO Example
What is SEO?
SEO means Search Engine Optimisation, which is a form of Search Marketing / Search Engine Marketing / SEM. This is basically the practice of finetuning websites to draw in lots of useful visitors from search engines like Google and Yahoo.
Google use three categories – crawling, grouping & ranking – to organise their great search engine. Here at SEO Example, we use the same system, but we call it accessibility, association (or relevance), and authority. These are the 3 sides to SEO in a nutshell.
This site delves deeply into some advanced SEO topics. But as complicated as SEO can get, our mission is mainly to simplify it.
We’re working to shed new light on the industry in a way that everyone can appreciate. The aim of this site is to sum up the factors of SEO in Plain English, and to provide a simple point of reference for all your SEO needs.
eCommerce & SEO Copywriting
The diagram below shows how a standard e-commerce team can increase profits by investing in SEO copy-writing.
We’re currently working on a comprehensive industry analysis report, looking at why each search result ranks where it does within Google SERPs for various search terms. This is not only a comprehensive example of how to present a competition analysis report but it’s also full of examples of fundamental SEO concepts in action.
Article marketing on external sites
Beyond increasing linkjuice-based authority, article submissions can increase your association with targeted keywords, but such activity can also increase your association with spam, so you may wanna be careful! For example (to be continued)…
This site links to various external sites for further reference. We especially like to link to:
Google, because they’re the most popular web search engine (with 90% UK & 90% global market share). Google are also well poised to takeover the PC software industry within a few years.
And we have a soft spot for the W3C, because they’re responsible for developing the markup language that the web is coded in. Efficient code is crucial for accessibility, which in turn is crucial for search engine optimization; because if search engines don’t know what you’re saying, they can’t give you credit for it.
Other major resources we link to include Yahoo, the joint-second-biggest web search engine (alongside Microsoft’s Bing). Yahoo provides us with priceless information via their SiteExplorer service.
Then there’s Who.is &>DomainTools, who provide reliable domain registration reports and further domain analysis.
And the Wayback Machine, which is useful for looking beyond domain registration dates, to see if a live website existed on a particular date.
“It’s all about accessibility, association & authority!”